BE GROUP – CRM Executive

Thứ năm, 06/07/2023 16:01 (GMT+7)

Job Description
  • Planning and delivering CRM strategies across the organization with a view to activate new users, retain existing users & win back churners.
  • Making sure the customer database is correctly segmented for targeted marketing activities.
  • Designing & optimizing the marketing automation users flows (for both riders & drivers) for specific campaigns.
  • Working closely with the cross-functional teams to design, test and execute growth experiments that drive efficient growth.
  • Managing CRM’s gamification using Insider and operating monthly Challenge & Quest on be’s app.
  • Working closely with IT Dev to ensure the availability of tracking events on Insider platform.
  • Liaising with BI to provide the weekly/monthly/quarterly/ by-campaign reports in time.
  • Being a part of internal CDP project.
  • Bachelor’s degree
  • 1 – 2 years’ work experience in CRM management, data analysis, digital marketing or similar.
  • Must be comfortable in the use and analysis of data.
  • Prior hands-on experience with CRM channels, such as: Push Notification, In-app Message, Email Marketing, SMS,…
  • Ability to communicate, collaborate and advocate ideas as well as execute, take ownership and be hands-on with those ideas.
  • Having the experience of using tools on Insider is a plus.


  • 13th month’s wage, year-end bonus, and holidays bonus.
  • Social Insurance, annual health checks, and premium medical healthcare.
  • 15 days annual leave.
  • Quarterly/Annually outdoor team building activities, happy hour, …
  • Free BE’s services (within the budget).

Contact Point: [email protected]