What is special about beLoyalty?

Easily Accumulated bePoints

Up to 1,2% of Be’service value.​

Birthday Gift

Receive birthday gifts from Be (Platinum and
Diamond members)​

Special Offers

- Thousand of offers from Be and Be’s partners​
- Use bePoint to get discounts on beFood orders

Higher Tiers, Better Benefits

Attractive benefits for Be members in every tiers​

Overwhelming Offers - Exclusively for You

Not only receive unique offers from Be, you also have the opportunity to redeem special rewards from major Be's partners, with a variety of categories: Food, Shopping, Entertainment, Beauty - Health ... and plenty of other attractive rewards to choose from.

Hot deals

Special deals

Accumulated points for each membership tier and
Membership privileges

beLoyalty membership​ Member Sliver Gold Platinum Diamond
Accumulated points for each membership tier >0 bePoint >2,000 bePoint >10,000 bePoint >30,000 bePoint >60,000 bePoint
bePoint earning rate 0.4% 0.6% 0.8% 1% 1.2%
Use bePoint to get discounts on beFood orders
Cashback 20% all transactions made via BE X CAKE credit card on Be application
Redeem points for rewards from Be​
Redeem points for rewards from Be’s partners​
Receive gift from Be Group on birthday​
Special rewards for high membership tiers
Frequently asked question

Answer questions about some common problems.

What is the beLoyalty program?

beLoyalty is a loyalty program applied to all customers using services on Be application such on beBike, beCar, beDelivery, beFood, bTaxi, Insurance, Telco, Xanh SM Bike/Car,...

What do I need to join the beLoyalty program?

You will become a member of beLoyalty program after successfully registering a Be account.
Earn bePoint for each service on: beBike, beCar, beDelivery, beShopping, beFood, beTaxi, Insurance and Mobile top-up.

How can I use bePoint to get a discount on beFood orders?

Step 1: Find a restaurant that allows the use of bePoint when placing a beFood order by
· Use filters
· Restaurants with bePoint discount labels

Step 2: Choose the restaurant and the dish the customer wants

Step 3: Select Use bePoint at the order payment step

1. bePoint is only discounted on the total value of the food, not on delivery fees.

2. bePoint will be refunded to the User's bePoint section if the order using bePoint discount is canceled/refunded.

3. The maximum number of bePoints used per order will depend on the bePoint discount campaign that restaurant has participated in.

4. For restaurants that do not participate in the bePoint campaign, the "Use bePoint" feature will be hidden at the order payment step.

How to become a partner of Be?

Join to become Be's partner to introduce your attractive offers to our customers. Please leave your information below, we will contact you as soon as possible.