Be | About be

Vision

Consumer digital platform for local consumers’ everyday needs.

Mission

Provide everyday consumable with customer delight within an open ecosystem of partners.

Brand value

Community
Innovation
Empowerment

Culture and People

Ms. Vu Hoang Yen

CEO of Be Group

"The core business values of Be Group are Innovation, Empowerment and Community. Be aims to build an advanced and digital transportation society in Vietnam and at the same time making Vietnam one of the world leading countries in developing Mobility technology."

Work at Be

Our developments

June 01, 2018
Be was first established under the name VEEP Technology
October 25, 2018
Officially changed name to Be Group
December 17, 2018
Rolled out beCar and beBike in HCMC and Ha Noi
April 01, 2020
Expanded to 10 cities
January 12, 2021
Launched CAKE by VPBank
January 18, 2021
Launched beFlight
March 25, 2021
Further expanded to 21 cities with be Taxi

News about be

Be named the most advanced technology transportation platform in KPMG report

Multi-service consumer platform Be entered the top 10 for the first time in Vietnam Customer Experience Excellence Report 2023. Be is considered a breakthrough brand with an impressive increase of 57 positions compared to 2022. In 2023, the global economic challenges have had a…

December 04, 2023

Vision

Mission

Brand value

Community

Innovation

Empowerment

Ms. Vu Hoang Yen

News about be

Be named the most advanced technology transportation platform in KPMG report

Be Group joins hands with Sun World to enhance the tourism experience in Vietnam

Be Group working with VinFast and Cake by VPBank to promote EV use

Be Group partners with FWD to deliver insurance on multi-service consumer platform

Be to expand ride-hailing taxi services to 20 more markets