Vision

Consumer digital platform for local consumers’ everyday needs.

Mission

Provide everyday consumable with customer delight within an open ecosystem of partners.

Brand value

  • Community

  • Innovation

  • Empowerment

Culture and People

Ms. Vu Hoang Yen

CEO of Be Group

"The core business values of Be Group are Innovation, Empowerment and Community. Be aims to build an advanced and digital transportation society in Vietnam and at the same time making Vietnam one of the world leading countries in developing Mobility technology."

Work at Be
Our developments
  • June 01, 2018

    Be was first established under the name VEEP Technology

  • October 25, 2018

    Officially changed name to Be Group

  • December 17, 2018

    Rolled out beCar and beBike in HCMC and Ha Noi

  • April 01, 2020

    Expanded to 10 cities

  • January 12, 2021

    Launched CAKE by VPBank

  • January 18, 2021

    Launched beFlight

  • March 25, 2021

    Further expanded to 21 cities with be Taxi

News about be

Be named the most advanced technology transportation platform in KPMG report

Multi-service consumer platform Be entered the top 10 for the first time in Vietnam Customer Experience Excellence Report 2023. Be is considered a breakthrough brand with an impressive increase of 57 positions compared to 2022. In 2023, the global economic challenges have had a…

December 04, 2023

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