Be | About be

Vision

Consumer digital platform for local consumers’ everyday needs.

Mission

Provide everyday consumable with customer delight within an open ecosystem of partners.

Brand value

Community
Innovation
Empowerment

Culture and People

Ms. Vu Hoang Yen

CEO of Be Group

"The core business values of Be Group are Innovation, Empowerment and Community. Be aims to build an advanced and digital transportation society in Vietnam and at the same time making Vietnam one of the world leading countries in developing Mobility technology."

Work at Be

Our developments

June 01, 2018
Be was first established under the name VEEP Technology
October 25, 2018
Officially changed name to Be Group
December 17, 2018
Rolled out beCar and beBike in HCMC and Ha Noi
April 01, 2020
Expanded to 10 cities
January 12, 2021
Launched CAKE by VPBank
January 18, 2021
Launched beFlight
March 25, 2021
Further expanded to 21 cities with be Taxi

News about be

Be to expand ride-hailing taxi services to 20 more markets

Ride-hailing company Be Group plans to enter 20 new localities this year, with a focus on tourism destinations, taking the number of its markets to 27. They include Hue, Can Tho and Phu Quoc and Con Dao islands. The group’s beTaxi service is a partnership with local taxi…

March 27, 2021

Vision

Mission

Brand value

Community

Innovation

Empowerment

Ms. Vu Hoang Yen

News about be

Be to expand ride-hailing taxi services to 20 more markets

Be Group partnering up with VPBank to launch Cake digital bank

BE GROUP was named the exclusive ticket distribution platform of the Rap Viet Concert

Vietnamese ride-hailing startup Be Group’s alternative approach to success

Thirty-Five Outstanding Vietnamese Business Leaders and Organisations Honored at the Asia Pacific Enterprise Awards 2020