Creative Manager

Main Duties:

Own the creative strategy, content direction, and production excellence of Be’s marketing outputs. Lead a multidisciplinary team of designers, creatives, and copywriters to deliver high-quality, on-brand, and business-effective creative work at scale, while building a healthy, productive, and resilient team.

Responsibilities:

Creative Strategy & Concept Leadership

• Own creative concepts and narratives across campaigns, brand, social, CRM, and owned channels
• Translate business objectives into clear creative directions and storytelling frameworks
• Ensure consistency of tone, message, and visual language across all touchpoints
• Balance brand-building and performance-driven creative needs

Design, Content & Quality Excellence

• Oversee all creative outputs including design, illustration, motion, video, copywriting, and social content
• Review and approve concepts and final deliverables to ensure quality, clarity, and relevance
• Establish and maintain creative guidelines, templates, and best practices
• Ensure creative outputs meet both brand standards and performance requirements

Team Leadership & People Management

• Lead and manage a team of ~10 designers, creatives, and copywriters
• Set clear priorities, timelines, and expectations for the team
• Coach team members on craft, thinking, and collaboration
• Manage feedback, performance conversations, and conflict constructively
• Create a psychologically safe, respectful, and high-accountability team environment

Creative Operations & Productivity

• Own creative workflows from brief intake → concept → production → delivery
• Improve briefing quality and reduce rework through clear processes
• Balance speed, quality, and workload sustainability
• Track delivery timelines, capacity, and bottlenecks; proactively solve issues
• Protect the team from unnecessary churn and last-minute chaos

Cross-Functional Collaboration

• Partner closely with Brand, Digital, CRM, Product, HR, and Business teams
• Challenge unclear or ineffective briefs and help stakeholders clarify objectives
• Act as the creative authority while remaining collaborative and solution-oriented
• Ensure creative output supports measurable marketing and business goals