Marketing Business Analyst

The Digital Marketing Analyst should understand various digital touch points, drive the digital experience and highly effective digital campaigns. This job requires critical thinking, data-driven mindset, and excellent communication skills to work directly with cross-functional team. Key Responsibilities:
Channel Performance Analysis:
– Monitor and evaluate the performance of paid and organic marketing channels. Identify cost-effective opportunities to scale and improve efficiency across channels (Google, Meta, TikTok, Affiliates, etc.).
User CLV & Segmentation:
– Analyze customer lifetime value across different cohorts, segments, and campaigns to inform strategy and maximize long-term revenue.
Demand Incremental & Attribution:
– Assess incremental new demand generated through paid media, and other marketing efforts. Work closely with Data and Product to improve measurement methodologies.
Marketing Efficiency Projects:
– Identify and implement new processes or automation that improve tracking, reporting, and decision-making speed for the marketing team.
Dashboards & Reporting:
– Maintain and improve marketing dashboards to reflect real-time performance, budget burns, CAC, ROAS, and key growth KPIs.
Incentive & Promotion Analysis:
– Work closely with Campaign and Ops teams to analyze effectiveness of all campaign types. Provide insights and recommendations for better targeting and spend allocation.
Cross-functional Collaboration:
– Partner with BI, Finance, Product, and Ops teams to align on metrics, unblock challenges, and ensure shared understanding of campaign outcomes.
New Initiatives Support:
– Support in launching new products, new campaign types across Marketing channels, and new growth campaigns with data-backed analysis and performance forecasting.